Royal Prestige & Hy Cite Overview
Global Presence: Operates in the United States, Mexico, Colombia, and the Dominican Republic.
Royal Prestige: A premium consumer-focused kitchenware brand specializing in high-quality cookware and kitchen solutions designed to enhance healthy lifestyles.
Parent Company: Hy Cite Enterprises: Established in 1959, Hy Cite is known for its innovation in direct sales and quality products, supporting the Royal Prestige brand.
Brand Mission: To empower families by providing durable kitchen tools that inspire healthier cooking habits and enrich lives.
Secondary Consumer Target Demographic
Profile:
Gender: Male
Age: 25 – 50
Socioeconomic Segment: (upper-middle income)
Interests:
Finance, Family Business, Fine Dining, Wine, and Travel
Enjoys experimenting with new cooking techniques and gourmet dishes
Media Habits:
Frequent user of YouTube, Digital Press, Social Media platforms, and Out-of-Home (OOH) advertising.
Interested in entrepreneurship, financial growth, and providing a quality lifestyle for their family.
Demographic focus leans heavily towards cooking as a means to connect with family, friends, and business associates.
Primary Consumer Target Demographic
Engages with content on healthy living, recipes, and home improvement.
Profile:
Gender: Female
Age: 25 – 55
Socioeconomic Segment: (mid-to-upper income)
Interests:
Family, Fashion, Fitness, Cooking, and Travel
Follows healthy cooking trends and high-quality kitchen brands
Media Habits:
Heavy usage of YouTube, WhatsApp, Facebook, Instagram, and TikTok
Compelling
Reasons for Partnership
- Brand Loyalty & Engagement: Royal Prestige consumers are brand-loyal, frequently engage in social media, and trust influencers, making them highly receptive to targeted marketing.
- Growing Health & Wellness Market: With a focus on healthy cooking and quality kitchenware, the brand aligns with the rising trend of wellness-conscious consumers.
- High-Spending Audience: The primary and secondary demographics are part of mid-to-upper income segments, often willing to invest in premium products.
- Cultural Relevance in Key Markets: Strong presence in Hispanic-majority states offers partners a gateway to reach this influential and growing demographic in the U.S.
Healthy cooking starts with high-quality cookware.
Our premium cookware brings restaurant-quality products into your own kitchen. Backed by a 50-year limited warranty, our products can be used to make family meals to remember for years to come.
Brass Tacks…
These are the “bottom line” financials and terms for this campaign.
U.S. Market Focus: Strong presence in states with large Hispanic populations such as California, New York, Texas, Florida, and Illinois. Averaging 2 million customer transactions annually in the USA through their ~5000 domestic distributor partners. Over 10 million customers served 2.6 million in the US in the last year.
AD Block
The campaign is 25,000 campaign packets.
Cost
Ad blocks are currently available for $5,000. $1 per surface. Each only has 40 slots available… once they are taken, no further ads can be accepted.
You may advertise in 1 or multiple regions
Target Launch
Currently, this Campaign is expected to be distributed starting January 2025
Sales Approach: direct sales model, often through in-home demonstrations and sales representatives who build personal connections with customers.
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